Organization marketing concept Free Essays

Core marketing strategy to achieve objective 4. Reference 1. Corporate objectives and how they lead to marketing objective Mission statement , a long-term view of what the organization wants to be . We will write a custom essay sample on Organization marketing concept or any similar topic only for you Order Now Marketing objective , a statement of what is to be accomplished through marketing activities . A,Sharon p. 54). Queerly founded in Australia in 1985, hey develop each product using potent blends extracted from the herbs and flowers objective of Curlicue is to proof that nature and science can come together . The company advocates the green, organic, healthy life style rather than a single perfume brand. They believe that nature and science can be beauty . Curlicue has spent over 25 years unearthing potent organic and patronymic ingredients and developing the unique Bio-Intrinsic process to create the purest, most powerful skin care. Now curlicue has became one of the famous skin care brand in the world, especially in Asian area. Curlicue insist to use nature ingredients and never been found to use any of chemicals over 25 years . They got customers’ trust on their product an build the goodwill in the market . 2. Organization marketing concept Obviously Curlicue is following the marketing concept ,production concept and social concept during 25 years. Social concept: For Curlicue, this currently includes working with suppliers when sourcing new packaging materials to ensure that environmental impacts are considered with designing new and/or replacement packaging items and accessories. Curlicue takes into consideration packaging life-cycle during the design process, incorporating sourcing, material type, production processes and potential wastage, void space in packaging, and packaging risibility/respectability. Relieve International Pity. Ltd. – Action Plan 2011-16) . 1 am the one of big fans of Curlicue . Every time I got their product packing box , I can see the end of the box said ‘This carton contains 80% recycled fiber and 20% sustainable sourced fiber . Please recycle . ‘ And it can be found n their formal website : commitment about their animal testing . They continue to adhere to the strict requirements of global cosmetic regulations regarding animal testing, with utmost respect for our customers and environment. Without any doubt , Curlicue always follow the production concept and marketing concept. Nestled in the Adelaide Hills is the magnificent patronymic Curlicue Farm where many of the herbs, flowers and plants are grown for our natural skin care products. Curlicue is one of the world’s most recognized skin care brands and is renowned for using the best in organic and patronymic ingredients to deliver quality skin care products. Reliquary web site ) 3. Core marketing strategy to achieve objective Curlicue offers pure and harmless products with good price. They impress the customer with the good quality and fresh fragrance. SOOT analysis : Strengths -Own organic farmland , nature ingredients , harmless to skin . Their supply chain expanded to America , Asian . Good reputation due to their environment protect . Weaknesses -Lack of creativity , lack of sale promotion activity Opportunity-More and ore customers and realize the important of nature product. Threats- With customers’ realization of important of nature production , more pretenders are using 1 . Make the consumers add the whole bunch of reliance credits in our brand equity account. 2. Trying to generate the new demands in existing market and get more market shares in this niche market. 3. Increasing the wide acceptance of our brand. Relieve 2012) Based on the marketing objectives and SOOT analysis , Curlicue need to make strategy to increasing their Brand effect . How to cite Organization marketing concept, Papers

Private Institutes Should Be Banned free essay sample

Furthermore, consequences could be devastating for the future of individual and perhaps for the whole nation. On the other hand, there will be huge positive impact on the way our Government Schools work if the private institutions are banned. Once government institutions realize their problems and shortcomings, quality of teaching and code of practice will improve. As the code for conduct improve in the Government institutions, their way of teaching will be more pragmatic. Also there will definitely be profits from schools which will go in Government Treasury once the private institutes are banned; hence the school conditions will improve. These schools will then retrospect the multi-religious culture and will teach students to be respectful towards other religions. Parents will definitely benefit from this decision by paying less tuition fees in Government institutions as compared to private institutions. Furthermore, there will be sense of equality between students and there will be exhibit of nor rich or poor in schools. We will write a custom essay sample on Private Institutes Should Be Banned or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Absence of private schools may become a source of anguish in middle and high income people. It may be misunderstood as a loss in freedom of choice as Government has taken the right of choice form parents for their children education. Some of the children who need special education or attention need private education. For instance, people with disabilities will be cared more in private institutions for their needs as compared with Government Institutions. Similarly, blind or deaf students also need special attention and care which in my option is impossible to provide in Government institutions. In nutshell, I would like to assert the importance of private institutes in our community. Private institutions cater needs for all type of students. They always change their teaching styles and skills in accord to the demand of students, providing them with high stands of education. So I strongly feel that private education should not be banned.

Nature of Landmines

Comedy essays

Comedy essays A world without comedy would be similar to a butter knife, it's dull, useless, and achieves very little. The world would be littered with rude, arrogant, obnoxious people creating an anti-utopia. Comedy keep the world in motion, it allows people to shrug off rude comments, laugh at one another, and it creates a casual enviroment. There are many types of comedy, irony, satire, sarcasm etc. All are used in The Webster's dictionary defines comedy as "Drama dealing with the lighter side of life, ending happily, or treating the subject humorously." There are many different definitions for comedy, but all are closely related in saying that the outcome will be happy or comical. Comical stories are easy to read, they usually have a fantasy world setting, few main characters which makes the plot easy to follow and the stories can be related to real life. Comedy creates the illusion that things will get better, however, comedy gets better by making the situation worse. In the short story "The Greatest Man in the World" The main character, Pal Smurch, made a record for flying around the world. His achievement was great but his manners and attitude were uncivil. A rude egocentric man could not hold such a record. Society wouldn't permit it. To make things better, they pushed him out a window. Only in comedy could you kill someone to make things better and The comic view of life is essentially a long-term view. The ideas of destruction and death limit the tragic view. But comedy takes death and changes it. It may be the end of an individual life, but it fits into the larger scheme and the human race continues to live on. In the world of comedy nothing is bad, nothing is taken seriously and everyone wins in the end. Comedy is a literary form that deals with the adventures of a human society in ...

Interactions of The Laws of Demand and Supply in the Personal Computer Essay

Interactions of The Laws of Demand and Supply in the Personal Computer Market - Essay Example This rising demand has led to the fall in prices of the computers. The objective of this study is to analyze the factors that have led to the fall in prices of computers. This would help in understanding the theories of economics related to market demand-supply and undertake an analysis to find the application of the underlying theories of economics in practical conditions of the market. The study would help to provide an insight of the impacts of changing market condition on the prices of the products. The effects of the increase in demand of the computers on its prices in the market could be explained by relating the actual market scenario with the concepts of economic theories. The study also helps us to understand the effects of changing behavior of the market with the help of supporting data and diagrams. Analysis In economics theory, the demand and supply of a product plays an important role in determining the price of the product. The fall in prices of the computer is also att ributed to a change in the demand of the computers. The price of computers would vary until the market reaches a point of equilibrium where the demand of computers is equal to the supply of computers (Carbaugh, 2011, p.11). Since the prices underwent a change with respect to the change in demand and supply of computers, the product is said to be elastic. The increase in demand of the computers in the market can be attributed to factors like increase in the number of population, change in preference, taste and level of livelihood, and finally increase in income levels of the people. More people started to afford computers which led to increase in demand of the computers. A statistical analysis given below shows that the number of computers... This paper offers a thorough analysis of the recent tendencies on the personal computer market, which are determined by interactions of the underlying economic laws. The objective of this study is to analyze the factors that have led to the fall in prices of computers. The distribution and cost of goods in a free market are based solely upon the demand and supply of the products. The distribution and cost of goods in a free market are based solely upon the demand and supply of the products. The analysis conducted helps in understanding the theories of economics related to market demand-supply. The application of the underlying theories of economics in practical conditions of the market is considered. The study provides an insight of the impacts of changing market condition on the prices of the products. The effects of the increase in demand of the computers on its prices in the market could be explained by relating the actual market scenario with the concepts of economic theories. The demand of computers increased over time due to several factors. The rise in demand of computers would cause rightward shift of the demand curve leading to rise in the quantity demanded and rise in prices of computer. In order to maintain the position of equilibrium, the supply levels to the market also increased. As a result of increased supply, the supply curve would shift rightward leading to rise in the level of quantity supplied and a reduction of level of prices of computer. The quantity available increased leads to fall in prices.

HRM and Culture Research Paper Example | Topics and Well Written Essays - 2000 words

HRM and Culture - Research Paper Example The issue of gender balance at the corporate level is still problematic and one that reflects the social dynamics that surround corporate or market environment. As one tends towards mature democracies, gains that have been made in this effort become more palpable. The reverse is also true with maturing democracies and developing economies such as South Korea. In South Korea, corporate gender balance has been still hard to come by, with very little progress having been made as late as 2005. In South Korea, leading organisations that excel in key sectors such as the telecommunication industry still have corporate leaders who fallaciously think that extending women employment opportunities can undercut organisational development. While this untrue standpoint may simply be dismissed as a sexist myth, the gravity of this standpoint is that it denies the corporate life, collective approach and plurality of views, and thereby subjecting an economy that practices it to underperformance. This may be seen in South Korea and the life and practices of leading organisations therein, such as SK Holdings. ... It is possible that this bias towards women in the recruitment of personnel was not so much caused by unequal gender business strategies than the society’s gender bias. Because of the society’s gender bias towards women, SK’s might have imperceptibly maintained the culture of hiring more men than women. Conversely, it is also possible that SK’s HRM practice (of not hiring women) may have been deliberate and can therefore be regarded as part of the company’s organisational or business strategy. This may be the case, since in the details preceding the case, one of the senior managers of SK Holdings had confessed of having eschewed employing women simply because he believed that women lacked tenacity. He divulged on his belief to the effect that when deadlines are tight and many people are thus required to work overtime, women may not be as reliable as men. It is therefore plausible that SK’s HRM practice of sticking to men may have been a delib erate business strategy, as an artifice to keep organisational production optimal and to meet strict deadlines. 2. How Hiring More Women and Promoting Them Could Improve the Competitive Advantage of This Company A myriad of competitive advantages characterises the hiring and promotion of women. One of the advantages that come with the recruitment and promotion of women has to do with the entrenchment of plurality of ideas in the company’s efforts. It is a fact that women and men think and see things from different perspectives and angles. This means that incorporating women into SK’s workforce is bound to help the organisation come up with more efficient and strategic policies and frameworks. This is well seen in the case of

Importance of Community Health Workers

Importance of Community Health Workers DEFINING THE PROBLEM Community Health Workers have been used in several countries dating back about 60 years ago, to address the gap experienced by the underserved members of these communities, with issues of access to health care. More importantly in Low and middle-income countries, Community Health Workers have particularly been helpful in reducing the impact of the shortage of skilled health workers. Community Health Workers can make valuable contributions to healthcare especially in the delivery of basic health care; however, across countries and individual programs there are varying and inconsistently established approaches on how they are recruited, trained, monitored, incentivized, as well as the roles and activities they perform. The lack of a standard structure globally and in CMMB countries creates several divisions of Community Health Workers, which may lead to poor monitoring, increased attrition, poor planning, budgeting and sustainable financing. The Effect on Women and Children Several programs have reported a high attrition rate which has led to the breakdown of the programs and is mostly due to problems with how these Programmes are structured or maintained. The initial purpose for which the CHW was set up was to link the communities with the formal health system, if the system fails, the underserved especially the vulnerable populations (women and children), in absence of quality health care are at risk of poorer health outcomes. BACKGROUND. Community health workers are adjunct health workers with a myriad of appellations across countries. According to WHO, they should be members of the community, selected by the community, trained and work within the community, answerable to the community, they should be supported by the health system but not necessary being a part of it, and have a shorter course of training than other professional workers. Although they function more at the peripheral of the health system, and their duties widely vary across countries and programs, their roles in the delivery of basic health care can not be overemphasized. In some countries, they also perform the role of record keeping. Over the years, the use of CHWs has gained prominence, with several countries adopting the trend to mitigate the growing proportion of infectious diseases and a shortage of health workers, migrating for green pasture, however, not all CHW programs follow the WHOs definition of CHW. In CMMB countries, the approach is also different across the in the individual countries. RECRUITMENT, TRAINING, AND INCENTIVES In Peru, the Ministry of health has specific regulations on how the CHWs program should be structured. CHWs in Peru are usually volunteers, they could receive incentives but they do not have contracts or salaries. They are appointed by the community organization at the general assembly or the social grassroots organization to which the community health agent belongs. There is variation in the duration of training the CHWs to receive in Peru. In South Sudan, there are no specific regulations in terms of services, CHW could receive incentives and could also be employed. They are trained in Basic health care service for 6 months whereas, in Zambia, the Implementing partners have different policies for training, recruitment, remuneration, and incentives for CHWs. Programs funded and managed by implementing partners are typically on contracts of two-to-five year but their remuneration and incentives vary across programs. The training also varies between 2-11 weeks depending on if it is af filiated with government health facility or an NGO and the Ministry of healths CHW handbook, 2005 is used as a guideline. ROLES AND ACTIVITIES Several kinds of literature have grouped the CHWs as being either generalist or specialist in the way they are trained or work. Generalist perform a wide range of functions while the specialist has a program specific focus. In the CMMB countries, the CHWs are more generalist than they are a specialist or obscured in between. They are generally involved in implementing promotive and preventive health activities especially in providing family planning and immunization. In south Sudan, CHWs perform addition roles of supporting primary health care units as health staff to clerk patients and also work in the pharmacy. They follow up pregnant women receiving ART while in Zambia, CHWS, also provide basic curative services and refer cases if complicated, they performfollow-up care including home visits for patients with TB, AIDS, pregnant and postnatal mothers, tracing for malnourished children. Most literature about CHWs and what they do, agree that they are important in improving access to care especially in areas where they are most needed. However, it is important to consider the local context where the CHW program will operate(culture, language, social norms, and values etc.) for the program to excel. The mode of selection of the CHWs, duration of training as well as the roles the CHWs would be performing should also be considered and possibly be unified across programs. In order to extrinsically motivate CHWs, it is important to also Incentivize them and a mechanism for monitoring and evaluating their activities would help assess problems in the program and health care delivery. APPROACHES AND METHODOLOGIES In order to encourage behavioral change and improve the quality of health care using CHWs, CMMB will be focusing on theses 3 approaches which have been applied in public health and have improved health outcomes: Positive deviance approach, Integrated community case management approach and make me a change agent approach. Positive Deviance: This is an approach based on the belief that unusual behavioral practices in communities among few members of the community who are called the positive deviants, help them find a better solution to problems and improve their outcomes compared other members of the same community that share similar exposures and resources, but poorer outcomes. The positive deviance is based on the principles that: (Pascale, Sternin, Sternin ,2010) Communities possess the solutions and expertise to solve their own problems. Communities are self-organizing and possess the human resources with necessary assets to solve community problems. communities have a Collective intelligence which is evenly distributed and is not dependent on the leadership of a community alone or in external experts.This collective intelligence is what the approach aim to draw out and capitalize on to solve community problems. The bedrock of the approach is sustainability. The community is encouraged to observe and develop sustainable solutions based on observed positive deviants within the community. Practicing encourages behavior change. This approach has been used successfully in communities in the management of malnutrition and has contributed immensely to reducing the burden of malnutrition in communities where it is being practiced. The community health and families after an observation made by a positive deviant inquiry, practice better ways to cook their food with a particular interest in quality, feeding, and hygiene when managing malnourished children using local resources and technologies. It is a proactive measure; harnessing the strength, knowledge, human resources locally available within the community to solve their community health problems. This approach ensures fast, sustainable, affordable, culturally acceptable solutions to solve community health problems and it also encourages local participation. Integrated community case management: This approach was adopted by WHO and UNICEF. The ICCM has been piloted in many underserved countries, where there is a major gap in access to care. The aim is to bring health care closer to the doorstep of these population and strategically increasing coverage of treatment using Community health workers who are appropriately trained, supervised and monitored. The CHWs are adequately supported with medical supplies. They are trained to identify, promptly and correctly manage or refer cases of common community diseases like malaria, pneumonia, diarrhea and malnutrition in children under 5 years. ICCM uses interventions that are evidence based and it focuses on diagnosis, the community health workers are trained to make a quick diagnosis using portable diagnostic tools and appropriate treatment. common interventions used are antibiotics for dysentery and pneumonia, ORT for diarrheal diseases, antimalaria for malaria, nutritional rehabilitation for malnutrition. The approach employs the use of CHWs who are members of the community and perform their duties either from their homes or selected community building, which is easily accessible to members of the community. Using CHWs from the community encourages trust and sustainability. Make me a change agent: To effectively improve the quality of health by encouraging behavior change, this approach which is used multi-sectorally will help the CHWs to become an effective change agent by developing their skills of effective communication, showing empathy, individual counseling. It also teaches the approach of using their individual testimonies and storytelling ability to encourage health behavioral change. CHWs after acquiring skills from health training, have to effectively communicate their training to the community which is critically important in encouraging the patient to adhere to treatment and adopt preventive health behaviors. The CHWs are engaged in several activities that include role playing to help them understand the importance of respecting patient, good communication, active listening during conversations. There are several barriers that mitigate against behavioral change, the ability to circumvent these barriers would help the CHWs reach their target population and help them make them make the right behavior change. In order to effectively do this, the CHWs needs to be able to put themselves in the perspective of their audience, sharing their experiences which help foster a personal relationship and makes the change easier to communicate. The approach also emphasizes the importance of storytelling and the use of individual testimonies to promote a particular health behavior by changing preformed misperceptions about the particular health behavior. The testimonials offer the audience the chance to appreciate changes made by someone else who is not different from them, who has had a positive result. These approach as a skill for encouraging behavioral change is easily remembered, the audience can relate to the story and have a pictural understanding of what the change is about. Moreso, it can be a source of external motivation to encourage change. INTERVENTIONS: The growing adoption of community health workers as part of the health system as a means to reach the underserved communities is met with the need to understand how to implement a sustainable CHW program in different countries across different programs. As field workers in underserved communities, we would also be employing the services of the CHWs in executing our goals. An effective process for managing (recruitment, training, supervision and support, Incentives) community health workers will help sustain the program. RECRUITMENT: Recruiting community health workers is dependent on the proposed health need they are supposed to meet. Some ministries of health have an established protocol for recruiting health workers. It is important to note that to sustain the program, several papers as well as WHO has suggested that community health workers should be selected by and from the community they are to work in. However, the primary criteria in selecting CHWs is that they should be members of the community they serve. This to harness the establish connections within the individual members of the community and the individual interest of the health worker towards the community. The recruitment process may require the use of different social structures or organization within the communities like the clinics, community-based organizations e.g market women association, religious organizations, the ruling council, other CHWs etc. as sources of referral for the appointment of community members into several CHWs position. Recruitment should be formal, individuals should follow a process of recommendation, interview, and screening. General characteristics of CHWs vary across countries and programs. Literacy is an important criterion for recruiting a CHW. Although not all programs require their CHWs to have any form of education, most programs require a primary level of education while some require a higher level of education. The least literacy level should be required; however, the higher the level of education the more preferable the CHW. The gender of the CHW should meet the cultural norm especially in places where there are limited interactions between males and females. The age of CHWs differ across programs but ranges from 20 45years. Finally, marriage status is an encouraging criterion for selection. CHWs with a married status are more likely to remain in the society for a longer period of time than those that are single. TRAINING The Success and quality of a CHWs program also depend on the process of training and continuous assessment of training. Training program varies across programs which depend on the length, depth, element, approach and authority. In some countries, a manual for training of CHWs have been developed; where necessary, it should be employed. The length of training varies across programs and it is based on the services the community health worker would be rendering. It could be from days to weeks to years; however, it is important to space the training so that the CHW can have time in between training to have an in-depth review of the material. A process of a continuous training after the initial training can help improve the performance of CHWs through supervision and adding additional knowledge to the CHW. The use of an interactive, skilled based setting that encourages participation should be employed as a style for training considering the varying educational background among the CHWs. The training material could be categorized into three major topics: skilled- based knowledge, relevant health knowledge, and research implementation knowledge. Training authority may vary, although WHO prefers the government of the countries to be involved in the training but more experienced CHWs, nurses and doctors can be part of the training team. SUPERVISION AND SUPPORT Long term sustainability of health programs involves active supervision and mentorship of the CHWs.The supervisors also provide support to CHWs. In most cases, the supervisor will be provided by the programs main authority. They are usually of different professional backgrounds but have an understanding of the program, the roles of the CHWs and the aim of the program. They evaluate the performance of the CHWs, define their roles and expectations and also answer questions raised by the CHWs. The frequency of supervision which is variable across programs depends on the target goal of the program, the available funds e.tc. Supervision as a general term could be practice in different styles and approaches. Group supervision involves a group of CHWs with a supervisor and has been implemented in many programs. Community supervision is another approach for CHWs. The innovative approach involves communitys participation by providing feedback and guidance to CHWs and their supervisors. Other methods that can be used are the peer supervision, clinical mentoring and mobile electronic devices. It is also important to note that the supervisors also needs to be actively supported by the programs main authority by providing material support e.g medical supplies, transportation etc. supporting the supervisors will help them perform their functions regularly. INCENTIVES The incentives for CHWs is one of the most controversial topics but it plays a significant role as it has been shown to be associated with CHWs performance, motivation and retention. many studies have debated on how compensations should be structured for the most effective way to incentivize CHWs. There are two categories of CHWs: the Volunteers and Full-time employees. Some countries have a process for how the community health workers should be paid based on the type of appointment and who employs them. CHWs employed by the government on a full-time basis are on paid salaries while most, especially the volunteers are given either monetary or non-monetary incentive; however, it is important to recognize that an opportunity for career advancement in this field can be an incentive. Full-time CHWS are comparatively rare to the part-time CHWs because of the financial implication on programs. A small amount of incentive is more commonly implemented in community-based programs. common monetary incentives are small monetary compensation for their time and transportation subsidies. How much monetary incentive is enough is unknown but it is important to give the CHWs some monetary incentives. The non-monetary incentive is also common. CHWs could get meals during training, bicycles for transportation, umbrellas etc. like the monetary incentive, there are no rules on how the authorities should incentivize their CHWs, or what item will effectively attract CHWs and motivate them. ROLES AND ACTIVITIES IN MATERNAL AND CHILD HEALTH The CHWs globally have been very effective in improving maternal and child health as well as reducing mortality especially in low-income countries. Their function varies across countries and programs; while in some countries, it is just preventive, in others it also involves diagnosis and treatment. The table below highlights how and areas where CHWs can work effectively to promote maternal and child health. PREVENTION DIAGNOSIS TREATMENT OBSTETRIC CARE Anemia *Nutrition Supplement, *Routine Haematinics Nutrition Supplement HIV *HIV Counseling *Distribution of condom Routine Followup on PMTCT Malaria *Distribution of Insecticide-treated net *Prevent therapy with sulfadoxine-pyrimethamine Rapid Diagnostic kit Antimalaria Obstetric Care Routine Tetanus toxiod Routine ANC Visit Post partum care PPH *Breast feeding counselling *Distribution of misoprostol at home births. GYNAECOLOGICAL CARE Family planning *Use of contraceptive PEDIATRIC CARE Diarrhea *Health education on handwashing, food preparation and packaging ORS Zinc supplement Malaria *Distribution of Insecticide-treated net Rapid Diagnostic kit Anitmalaria Antipyretics Pneumonia Antibiotics Malnutrition *Breast feeding Education *Growth monitoring Nutrition supplement Routine Immunization of Children INFECTIOUS DISEASES Tuberculosis Direct observation of tuberculosis treatment CHWs roles and activites are not limited to the above, there are also actively involved in diseases surveillance, home visits, record keeping, community health education, monitoring people with chronic diseases e.g hypertension , diabeties. INTEGRATION INTO CMMB PROJECTS AND PROGRAMS References: Pascale, Sternin, Sternin. (2010) The Power of Positive Deviance: How Unlikely Innovators Solve the Worlds Toughest Problems. Harvard Business Press. Print.